Anastasia Beverly HillsHydra Prime SPF 50 50 ml

A multi-tasking daily SPF 50 that hydrates, primes, and protects all skin tones. Clinically shown to reduce fine lines, boost moisture, and improve texture and tone with a smooth, radiant finish and no white cast. Powered by niacinamide, ectoin, and beet root to defend skin and prep it — makeup optional.

WHY YOU’LL LOVE IT:
-Daily, lightweight, broad-spectrum SPF 50
-Breathable, barrier-strengthening primer and sunscreen
-Forms an antioxidant shield to protect from environmental stress
-Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging
-Blurs and smooths the appearance of uneven texture and fine lines
-Preps and primes skin for smooth, perfected makeup application
-Silky texture blends invisibly with no white cast, residue, piling or greasy feeling
-Microbiome-friendly by creating a balanced environment for optimal skin health
-Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection
-Uplifting citrus scent with fresh, herbaceous undertones
-Wear alone for a smooth, radiant look or with makeup for staying power without disruption
-Suitable for all skin types and tones
-Housed in luxe, travel-ready packaging
-Vegan and cruelty-free

HIGHLIGHTED INGREDIENTS:
- Niacinamide helps blur the look of dark spots and refines surface texture.
- Ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress.
- Beet Root helps improve the look of skin texture and helps retain moisture.
- Bisabolol helps soothe and calm sensitive skin.
- Acetyl Zingerone helps reduce redness, fine lines and signs of aging.

CLINICAL RESULTS:
*In an 8-week independent study with 32 women:
100% showed up to 57% more moisture instantly*
100% saw fine lines and wrinkles visibly soften in 4 weeks*
97% showed improvement in moisture levels after 18 hours*
81% saw dark spots fade*

USER PERCEPTION CLAIMS:
96% saw no white cast, no greasy feel*
90%+ said it layered well under makeup*
80%+ saw smoother, more even-toned skin*

AFTER 18 HOURS OF WEAR:
100% agreed the product is easy to blend*
100% agreed the product feels more like a moisturizer than an SPF*
96% felt it was easier to apply an even coat of foundation after using this primer*
96% agreed the primer makes it easier to apply foundation after*
96% agreed the product has the perfect amount of grip to lock in makeup*
93% agreed this primer keeps their skin hydrated all day*
90% agreed their makeup lasted longer with the primer*
90% felt their skin tone and texture looked more even after application*
90% agreed their makeup looked intact 18 hours after application*
87% agreed the primer helps visibly reduce the appearance of sun damage and acne scars*

Proven to increase the wear of ABH Impeccable foundation for up to 16 hours*

*In an 8-week independent study of 32 women

PRODUCT PAIRINGS:
Beauty Balm Serum Boosted Skin Tint
Smooth Blur Bronzer
Magic Touch Blush Trio
Clear Brow Gel

How to Use:

For optimal sun protection, apply liberally 15 minutes before sun exposure.

To prep and prime for makeup application, apply a thin layer over clean skin following your skincare routine.

Blend into skin using fingertips.

Allow the formula to absorb into skin before applying makeup.

Re-apply at least every 2 hours for optimal sun protection benefits.

PRO TIPS:
Bring down to the neck and decolleté area.
Use a water-resistant sunscreen if swimming or sweating.