October Stockholm

We are transforming the hair color industry by combining the best of the salon world and making professional hair care and hair color accessible to everyone. With True Colour and True Care, we offer Italian salon-quality products for both professionals and consumers. We believe that everyone can color their hair and achieve salon results.

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Latest reviews

  • Looking forward to it

    True Colour 5 Vol Colour Activator 150 ml & Colour 100 ml 10.32 Platinum Gold Violet

    I have now received this toner and it will be exciting to try it out. My hair is starting to get yellow tones, but I'm not super fond of that ash blonde hair you get from many blonde toners. This one is said to be neither warm nor cold, somewhere in between, and that sounds perfect! I want to get rid of the yellow, but at the same time not make it too cold. Time to put it to the test now👌🏼 I will update once I've tried it and share what I think. #lykoreview #octoberstockholm

    JennifersSkönhetsHörna9 hours

  • Does what it’s supposed to

    True Colour True Blond Plex 30 g

    I thought it bleached the hair well, though the powder was maybe a bit scarce since I have medium-thick, medium-length hair. It was enough to do some highlights on the roots, but I would have liked a few more. So keep that in mind before you buy, maybe buy two instead. Works well with Wella Welloxon 3% which I used. Convenient to be able to buy small packets when, like me, you only want to bleach the roots once a year. Would probably buy again. Much better for the hair than box dye bleaching.

    Linn1 week

  • Hair Color

    True Colour 5 Vol Colour Activator 150 ml & Colour 100 ml 5.77 Light Chocolate Brown

    This color is absolutely the best hair dye I have tried. I have been dyeing my hair for many years. The color turned out to be an incredibly nice chocolate brown with amazing shine. I did 50/50 on the product (half of each) on damp hair. All the gray and the color turned out super. It lasts for another coloring. I have medium-length hair, thick and a bit curly. It doesn't smell at all, and after 3 weeks the color is just as nice and the regrowth is not visible. Absolutely recommended!

    Camilla2 months

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173 products
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