Sweed

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MakeupLash SerumMascarasFalse LashesEyeliners

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins.
“The Signature No-lash lash” is a staple in every makeup artists kit.

After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless “no makeup-makeup” style.
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is ”look like yourself after a 2 week’s vacation – glowing skin, lush lashes and full of life.”

Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

Latest reviews

Sweedlash serum 🫧
Eyelash Growth Serum 3 ml
➕ It's a shame I didn't take a before and after picture of my lashes, but I can say that the serum made my lashes thicker and longer. Exactly what I expected! I would buy this serum again because of the nice result and because I didn't experience any stinging during application like with other brands. ➖ A little product for the money
Alva Lovisa22 hours
Gives a nice glow, but be aware of the color nuance.
Miracle Powder Light 01
Very nice powder, but I recommend buying lighter than you usually use as this was a bit dark. I bought light 01, and consider myself relatively tanned, but it was a bit too dark. Gives a very nice glow, and doesn't seem to settle much in lines or dry patches.
Malin1 week
The product really works! But it has side effects
Eyelash Growth Serum 3 ml
I experienced that I quickly got longer and stronger lashes, but after a few months I got a red line along the lash line and red/dark circles under my eyes. I almost looked like I had bruises. This disappeared when I stopped using the product. Even when I had breaks for weeks and tried to apply serum one evening, I woke up the next day with red/dark circles under my eyes. Has anyone experienced the same and can recommend another lash serum?
Stella1 week